The stores are responsible for pricing and have the right to determine the price of the bikes they lease out. When there are big discounts on certain bikes, the price can differ between leasing and cash purchase, but it also varies from store to store. However, it is the case that there is an inherent discount by choosing leasing and getting a discount on an already discounted item is unusual. Discounts are usually always based on a regular price. In addition, there are other values such as the market's best bike insurance and greater security through leasing.